The creative heart of LILLY
Designer Eva-Dorthe Rantzau Smith
Who does not even want to look behind the scenes of a design studio? Discover the designer's secrets of success or the history of bridal models? What always inspires new highlights? In this portrait, the chief designer Eva-Dorthe Rantzau Smith, who has been working for LILLY since 1989, is talking about the sewing box.
"A bridal fashion designer must meet particularly high standards," said the creator. »Most of the time, the bride dreams of her wedding for a lifetime and paints herself in the most beautiful colors. For me, it is an honor to give these images in reality forms. "The most beautiful praise is when customers are astonished to discover:" That's exactly how I imagined my wedding dress! "
The way to this success is a mixture of creative energy, the right sense of trends, the artistic implementation and much, much experience. Because the models should not only look perfect, but also be comfortable and not put too much strain on the wedding budget.
At the beginning is the choice of material: The fabrics from which the dreams are to be cut evoke in the designer the magic of inspiration. "When I pick out and feel the fabrics, they speak to me like souffles, and the ideas just start to bubble up," said the chief designer about her creativity. Current moods and trends, such as the most recent royal weddings, also influence fabric creations.
For the personal note of the design, Ms. Rantzau Smith attaches particular importance to customer proximity: »I use the German-wide LILLY branch network purposefully to get direct feedback from customers. What is particularly in demand? What wishes are expressed again and again? This also contributes to the creation of a new collection «.
At the heart of LILLY's philosophy is always creating holistic concepts: Whether dress, bridal shoe, veil or hair tiara, all fabrics and accessories are stylishly matched. The lines cover many directions, but always emphasize the naturalness and individuality of the bride. Simple elegance with a certain extra - that's the style of LILLY.
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